It is commonly thought that search engine ranking still looks at many blogging techniques such as page linking, tagging, emphasized text and page titles to rate and rank pages. Given that most blogging tools make it very easy for your average computer user to create a new post incorporating these features, it becomes simple for you to grow your web presence and content without the ongoing employment of a web developer. Adding a blog allows you to build a relatively cheap website as you will have the ability to add the majority of the content yourself.
The other advantage of blogging is that is can help with what people in the SEO industry call the long tail search. So what long tail search? Basically your normal internet searches are becoming more complex as web users try to limit their Google or other search engine results to show them relevant information. For example rather than just searching for "restaurant" and being presented with page after page of irrelevant search results, you would probably search for "italian restaurant fremantle with byo" if you know you wanted to find an Italian restaurant in Fremantle that also allowed you to BYO wine. The same principle applies for people searching for the products and services your business offers. Potential customers may not know your business name, but they are using more and more complex search phrases to try and find the information they are looking for, and these searches use common language phrases which you should be using in your blog. Think about what your customers are looking for and write a few articles, send them out via twitter and your facebook page and watch your fans, followers and website traffic grow. More high quality traffic in equals more engage customers equals more business leads equals more dollars. Isn't that why you are in business?
So have I convinced you to start blogging? IT Toolbox can help you set up a blog as part of a new website or as a side to your existing website, so if you need advice or want to get started, contact us today.
